Curious about what to do to stand out on Instagram in 2019? Don’t worry, we did the research so you don’t have to.
1. Vertical Video is Making a Comeback
Yes queen you heard it first. Vertical video is now accepted and will likely be the biggest video trend in 2019. This trend first started with Stories, Instagram Live and now IGTV and it’s only going to become more trendy!
Step up your influencer marketing game. Learning basic video production and editing skills will now help you to become a social media influencer.
So wait, what are the best tactics for capturing vertical video content on Instagram? Well the easiest and most simple way to capture content is to use your phone. This will ensure all subjects are in frame, helping to keep eyes on your content for longer.
2. Filter For Life
Filters are transforming the way we express ourselves online. As technology advances and shifts so will the way we communicate. AR and VR are slowly becoming a larger part of social platforms than ever before, and this is just the beginning for influencer marketing.
Instagram’s introduction of the cute face filters are actually a great example of how AR can fit into our social lives and be fun!
3. Offline Events and Activations Designed for Instagram
Events and experiences are going to dominate this year. We will see brands begin to create experiential marketing events, for users and social media influencers to engage with the brand and their products on a more meaningful level. In 2018 we saw brands take influencer marketing to the next level. Brands began to take their macro influencers on all paid vacations to exotic locations to connect, learn about the brand and experience products in a beautiful place. Hello content for days. Hello sales. Brands are jumping on this trend and it’s not going away anytime soon.
So why is this all the buzz? Creating an offline, Instagram worthy experience for influencers and customers will not only help you get more followers, but also generate more sales and visitors to you store or site! It’s the new WOM (word of mouth), but on Instagram! If you can successfully create an event or moment that is Instagram worthy, your influencers and customers will happily snap photos and share it to their feed.
4. Shopping on IG gets Better
Shopping features were slowly being released on Instagram in 2018 and there is no sign of them slowing down. Shopping on Instagram is obviously going to have a huge effect on sales but how will all this relate to working with brands on Instagram?
We’re hoping that soon influencers will be able to tag the shoppable function in their posts! This feature however will likely be similar to the Instagram paid partnership feature, where brands can approve of certain influencers.
Influencers, this is the way you can prove your success to brands! As much as brands love seeing your beautiful curated content they are looking for an ROI (return on investment). To be the best influencer for a brand it’s important that you engage with your audience in a way that excites the brand you are collaborating with! An Instagram feature like the shoppable tag function would allow brands to easily keep track of the success of these partnerships.
5. Instagram Story Ads
Lastly, in 2019 we will see a huge increase in Instagram Story Ads! There are around 400 million people watching Instagram Stories every single day, with more and more users making Instagram their platform of choice it makes sense that Instagram Story Ads are the hottest paid advertising.
Brands and Influencers, keep the focus of your ads or collaboration on authenticity, organic, less filtered images. Remember stories most users are used to seeing are stories by their friends, so your content should be strategically curated to capture your intended audience’s attention.
Influencers, it looks like 2019 is going to be a big year for all things Instagram. We’re stoked to see some of these new features roll out and how it can help you and brands grow your communities.
Visit www.shopandshout.com to find out more about the company.
About Shop And Shout: Shop And Shout is a company based in Vancouver, Canada. Founded in 2016, it enables seamless, honest, scalable and creative collaboration between social media influencers and conscious brands through a marketplace of curated products and services in beauty, fashion, wellness, tech, food, music, and more.
Co-Founder and CEO